Since 1970. Whitening. Freshens Breath. Fights Tartar Buildup. No Artificial Dyes or Sweeteners. Gluten-Free Certified B Corporation BPA-Free Tube Kosher Halal. At Tom's of Maine, our toothpastes are carefully crafted using high quality natural ingredients, without any artificial sweeteners or animal testing. This classic formula is no exception: calcium carbonate from limestone and silicas derived from sand work to clean your teeth and remove surface stains, while fennel oil and xylitol deliver a full-bodied natural flavor. Enjoy!Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customer's diverse needs and interests. What's inside matters™We've been making safe and effective natural personal care products for you and your family since 1970! It all started when Tom and Kate Chappell moved to Maine. They couldn't find natural products for their children that supported their healthy lifestyle, so they made their own. This passion and pioneering spirit lives on at Tom's of Maine today. Our Stewardship Model, with standards for natural, sustainable, and responsible, guides every decision we make about our ingredients, processing, and packaging. What makes a product natural and good? At Tom's, it includes how we make it. No animal testing. We share every ingredient, its purpose, and its source. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. Uses: With regular brushing, helps to prevent plaque and tartar buildup, and remove surface stains